Brooklyn-based designer Lauren Manoogian has evolved her initial knitwear and accessories into a refined collection of intentional ready-to-wear and lifestyle pieces. Since 2008, the brand has gained a loyal following for its intuitive shapes, cohesive textures, and commitment to sustainable, handcrafted production. Rooted in natural materials and informed by her textile expertise and Rhode Island School of Design background, Manoogian's work reflects a thoughtful approach to design and craftsmanship.

As the in-house E-commerce Manager from 2019-2022, my initiatives helped generate an 80% increase in the DTC digital commerce revenue. I worked closely with the external digital agency to make major updates such as: optimizing up-sell opportunities, expanding PLP and PDP variables, implementing customer-friendly programs, managing integrations and 3rd party apps, and streamlining stock availability across D2C and B2B channels.